In der Nacht am Dienstag, hat die NFL die vorläufigen Teilnehmer für den Pro Bowl bekannt gegeben. Gewählt wurden die Teilnehmer von den Fans. Der Pro Bowl der American- Football-Liga war das All-Star Game der . Der Pro Bowl ist das All-Star Game der American-Football-Liga National.
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What are you doing with your money? In , Doritos began holding a promotion known as Crash the Super Bowl , soliciting viewers to film their own Doritos commercials to possibly be aired during the game.
The ad featured an office worker attempting to fulfill a prediction that he would receive free Doritos by smashing open a vending machine with a crystal ball.
A finalist, "UnderDog", reached second place on the poll. The domain registrar and web hosting company GoDaddy was well known for producing Super Bowl commercials featuring female spokespersons it dubbed "GoDaddy Girls", such as professional driver Danica Patrick , and for its ad, comedian Joan Rivers.
The company's first appearance at Super Bowl XXXIX parodied the " wardrobe malfunction " that had occurred at last year's halftime show,  featuring a woman testifying to Congress about why GoDaddy wanted to advertise during the game, but a strap of her tank top coming undone.
The ad was scheduled to air twice, but its second airing was pulled in response to concerns by Fox and the NFL over its content.
In turn, the ad was replaced with one advertising the availability of the ad on GoDaddy's website, attracting two million visits. We may be changing our approach, but as we've always said, we don't care what the critics think.
We are all about our customers. GoDaddy's ad in , "Journey Home", was controversial for different reasons: The ad was criticized by animal rights groups, who felt that it implied an endorsement of commercial puppy mills.
PETA partially praised the ad for portraying the seller as being a "callous jerk", but explained that "The sale of animals online and from pet stores and breeders should be roundly condemned, and it was today.
GoDaddy did the right thing by swiftly promoting adoption. As a byproduct of the increased cost of ad time at the Super Bowl, financial software company Intuit made its debut at Super Bowl XLVIII by hosting a promotion known as "Small Business Big Game", in which small businesses with "inspiring" stories competed for a chance to earn a commercial during the Super Bowl funded by Intuit, as decided by user votes.
Smith explained that the promotion was an extension of the company's goals to improve financial lives "in a way that you'd never imagine going back", while Ken Wach, senior vice president of marketing for Intuit's Small Business Group, explained that "normally you're looking at Budweiser ads or Chevy ads, so this was about putting small businesses on the national stage and shining the spotlight on them as heroes of the economy.
The winner of the edition was GoldieBlox , a toy company with a focus on promoting mechanical engineering to young girls.
Disney Parks is known for an advertising campaign associated with the Super Bowl entitled "What's Next? The ads feature a player from the winning team typically the MVP responding with the eponymous declaration after being asked what they would do after the game.
These ads typically premiere on the day after the Super Bowl. At Super Bowl XL , Disney aired an in-game commercial themed around the campaign, featuring Pittsburgh Steelers and Seattle Seahawks players rehearsing the line in case they won.
In order to dodge the high costs of obtaining national ad time, or to broadcast more regionalized campaigns, some advertisers elect to purchase local advertising time from the individual network affiliates airing the Super Bowl, such as the Church of Scientology —who bought local ad time in major urban markets such as New York City in , and the Bank of Montreal to promote its BMO Harris Bank branches.
In , several notable local ads were broadcast. The Utah Department of Transportation used the game to broadcast a public service announcement on seat belt usage for its Zero Fatalities campaign, which featured a depiction of a child who had died in a rollover crash because he did not use a seat belt.
In , Newcastle Brown Ale bought time on local NBC stations to air an ad that, as a commentary on the high cost of national Super Bowl advertising time, contained plugs for 37 other products and companies it had recruited in a crowdfunding campaign.
Louis attorney Terry Crouppen aired a local ad in which he criticized Stan Kroenke for his decision to re-locate the St.
Louis Rams to Los Angeles. In , some Canadian companies bought local advertising time from Fox affiliates carried in the country, taking advantage of a new regulatory policy that made the Super Bowl available directly from U.
The dealership admitted that the ad was a "last minute calculated risk" and based on odds favoring the team.
A number of Super Bowl commercials have been considered controversial by viewers and critics, or even outright blocked by networks' Standards and Practices departments, because of concerns surrounding their contents.
Political advertising and most direct forms of issue-related advertising are usually not aired during the Super Bowl because of equal-time rules or other factors,  while the NFL forbids ads for gambling, hard liquor, and banned substances from airing during any of its telecasts.
In the commercial, a barefoot Kenyan runner is tracked by a group of Caucasian men in a Humvee. The runner is offered drug-laced water which knocks him unconscious; when he wakes up, the runner discovers that the men had given him Nike shoes.
The runner rejects the shoes and attempts to shake them off whilst running away. Then the ad runs. And you would not believe the deluge of comments made about this company.
I couldn't sleep for a solid month. And it's all because of these guys who said they knew everything. It was later found that the company had been engaging in accounting fraud.
At Super Bowl XLI , General Motors aired a second ad entitled "Robot", which was meant to promote the powertrain warranty it offered for its vehicles.
Themed around an "obsession" with quality, the ad depicted an assembly line robot being fired for dropping a screw. After attempting several alternative careers, the robot is depicted committing suicide by rolling off the edge of a bridge into a river.
The sequence is interrupted to reveal that the events were just a dream, and that the robot had not been fired at all.
The AFSP stated that "the ad, in its carelessness, portrays suicide as a viable option when someone fails or loses their job. A GM spokesperson defended the commercial as being "a story of GM's commitment to quality", and stated that this was "the predominant impression by previewers of the ad".
GM pulled the original version of the ad from its YouTube page, and edited the ad to remove the suicide scene from future airings.
Prior to becoming pregnant with Tim, and while serving as Baptist missionaries in the Philippines , Pam had contracted amoebic dysentery and fell into a coma.
She discovered she was pregnant while recovering. Because of the medications used to treat her, the fetus experienced a severe placental abruption.
The Tebows decided against it, citing their strong faith. The ad itself made no reference to abortion or Christianity, and directed viewers to the organization's website.
The then-unseen ad drew criticism from some women's rights groups, who asked CBS to pull the ad because they felt it would be divisive.
However, CBS stated that "we have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms on the issue.
Avid Life Media , an operator of online dating services , has had two Super Bowl ads rejected by broadcasters. Biderman considered the NFL demographic to be a core audience of the site, and promised to "find a way to let them know about the existence of this service.
The ad featured two male football fans reaching into the same bowl of chips, and after a brief pause, passionately kissing and dry humping each other, much to the surprise of another man present.
Company spokesperson Elissa Buchter considered the rejection to be discrimination, by contending that CBS would not have objected to the ad had it featured a kiss between a man and a woman, and acknowledging the frequent airplay of advertisements for erectile dysfunction medications on U.
Fellow spokesperson Dominic Friesen stated that the company was "very disappointed" of CBS's decision, noting that the network had allowed the aforementioned Focus on the Family ad to air during the game.
Avid Life was also accused of ambush marketing by critics, who argued that the company was intentionally submitting ads that would get rejected by broadcasters and receive free publicity from the ensuing controversy, thus removing the need to actually buy ad time during the game.
However, the company denied these claims, and indicated that it did have serious intentions to purchase ad time during the game if its commercials were accepted.
Animal rights activist organization People for the Ethical Treatment of Animals , known for its salacious and shocking publicity stunts , has routinely submitted Super Bowl ads that have been rejected.
Most of the advertisements have been explicitly sexual in nature. In , PETA submitted a blasphemous advertisement instead, with a priest portrayed by James Cromwell telling a meat industry executive that he could not be forgiven for the sins of what PETA claimed were deceptive advertisements, even if he confessed.
NBC expressed willingness to air the advertisement on the condition that the organization would buy additional ads during the Winter Olympics , which would have doubled the price; PETA refused and accused the network of price gouging.
In , Randall Terry attempted to use a provision in Federal Communications Commission policies requiring "reasonable access" to local advertising time for political candidates within 45 days of an election or primary, to force several NBC stations to air a graphic anti-abortion attack ad during Super Bowl XLVI that featured images of blood-covered fetuses.
Following a complaint by the Chicago-based NBC-owned station WMAQ , the FCC ruled that Terry could not expect reasonable access to advertising time during the Super Bowl because of the magnitude of the event and the limited amount of local advertising time available.
Furthermore, it was also found that Terry did not show enough evidence that he was a bona fide candidate eligible to receive ad time in the first place.
Critics interpreted the ad as being in support of re-electing Barack Obama , suggesting that the metaphor of " halftime in America" symbolized the performance of Obama's first four-year term as president going into his re-election campaign, and noting Obama had supported George W.
Bush 's bailout of Chrysler whilst acting as a Democratic senator. Eastwood would later appear as a surprise guest at the Republican National Convention in support of nominee Mitt Romney , addressing an empty chair meant to represent Obama.
In , SodaStream submitted a Super Bowl advertisement directed by Alex Bogusky , which featured a pair of Coca-Cola and Pepsi deliverymen finding their bottles exploding and disappearing when another person uses the SodaStream to make their own beverages; representing a disruption of the soft drink market.
The ad was rejected by CBS for its direct attacks towards the two rival companies. An older SodaStream commercial was shown in its place, which also featured exploding pop bottles in a similar fashion, but with no direct references to any other brand;  ironically, this particular ad had been banned in the United Kingdom by Clearcast for being considered "a denigration of the bottled drinks market.
Another SodaStream ad featuring Scarlett Johansson was produced for and aired during Super Bowl XLVIII in ; the supposed rejection of an initial version for containing the line "Sorry, Coke and Pepsi" was overshadowed by growing controversies around the company's use of a factory that was located in an Israeli settlement on the West Bank.
In , Coca-Cola aired a Super Bowl advertisement entitled "It's Beautiful"; themed around multiculturalism , the ad featured scenes depicting Americans of various ethnicities , along with a same-sex couple —the first to ever appear in a Super Bowl ad, set to a rendition of the patriotic hymn " America The Beautiful " with lyrics sung in multiple languages.
The ad was divisive, with users taking to Twitter under the hashtag " SpeakAmerican" to discuss their views and opinions on its content: Guardian writer Jill Filipovic noted that the company had been increasingly targeting minorities, such as Latino Americans who are more likely to be heavy drinkers of soft drinks because of their low cost and drew comparisons to the marketing of cigarettes to women, but that "before we applaud Coke's advertising diversity, we should ask: The commercial was re-aired prior to kickoff at Super Bowl LI , eliciting similar criticism.
The second of these advertisements, "Boy" also commonly referred to as "Make Safe Happen" ,  featured a child explaining that he couldn't grow up because he had already died—followed by scenes of an overflowing bathtub implying drowning , spilled cleaning products implying poisoning , and a television having fallen off of a wall.
The ad was intended to promote Nationwide's child protection campaign Make Safe Happen ; operated in partnership with Safe Kids USA and Nationwide Children's Hospital , it aims to draw awareness to deaths caused by preventable household accidents.
Viewers and critics acknowledged that the subject matter of "Boy" was a major contrast to other, upbeat and comedic ads broadcast during Super Bowl XLIX including Nationwide's second ad, "Invisible Mindy".
Nationwide CMO Matthew Jauchius defended the ad, noting that the negative response was "a little stronger than we anticipated", and that "Boy" was intended to "begin a dialogue to make safe happen for children everywhere.
Building supply company 84 Lumber debuted at Super Bowl LI with "The Journey"; the ad depicted a mother and daughter migrating from Mexico to the United States border, only to discover that a wall had been built on it.
However, after the daughter presented a handmade version of the U. The ending of the ad is accompanied by the tagline "The will to succeed is always welcome here.
The original version of the ad was rejected by Fox, as they believed that the border wall imagery was too politically sensitive in the wake of Donald Trump 's presidency, as his campaign promises included a plan to build a wall across the entire southern border.
The company's agency stated that it intended to present an edited version of the ad during the game, and promote the full, nearly 6-minute ad, streaming on 84 Lumber's website.
Inclusion on this list prohibits NFL players from promoting or endorsing the company. Advertisements for health stores are not banned, provided that they do not reference such products.
GNC's advertisement featured motivational themes as part of a larger "Courage to Change" marketing campaign, and did not make any references to specific products sold by the chain.
The letter of intent stated that the contents of GNC's commercial had been "expressly approved" twice by Fox, and that the broadcaster did not inform GNC that ads broadcast during the Super Bowl were subject to approval by the NFL or any league policies.
The company stated that Fox had "induced GNC to spend millions of dollars in production costs and in the development of a national, coordinated marketing and rebranding campaign centered around this advertisement.
The speech was, in turn, set to footage of people using their Ram vehicles to help others. The ad was largely criticized, as viewers considered it to be in bad taste for FCA to use the words of MLK to promote a product.
It was also pointed out that, ironically, King had made comments criticizing the advertising industry during the same sermon. He described advertisers as being "gentlemen of massive verbal persuasion", explaining that "in order to be a man of distinction, you must drink this whiskey.
In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume.
And you know, before you know it, you're just buying that stuff. Wachtel, co-founder of the Drum Major Institute , stated that "In a twist of irony, one of the specific evils Dr.
King condemned was the exploitation of the drum major instinct by advertisers, particularly car advertisers". Use of the speech was approved by Intellectual Properties Management , the exclusive commercial licensor of King's estate.
A representative of the organization stated that they approved the ad because its overall message "embodied Dr. King's philosophy that true greatness is achieved by serving others.
Los Angeles Times columnist Michael Hiltzik argued that King's rights should be managed by a larger group of historians and scholars through an "open and transparent" process, rather than just his close family, "so at least we don't have a situation where some corporation drapes itself in King's preacherly robes while the estate issues fatuous excuses that a TV commercial embodies 'Dr.
The Super Bowl commercials are generally limited to the American television broadcast of the game. This prevents international viewers from watching the game with these often iconic commercials.
Complaints about the U. Super Bowl ads are common in Canada; although U. This rule is intended to protect the investments of Canadian broadcasters in exclusive domestic broadcast rights, and also protect Canadian advertisers who had purchased their own advertising time on the Canadian network.
As a result, most American Super Bowl ads are effectively "blacked out" by the Canadian broadcaster. On the other hand, in the s, there were a growing number of Super Bowl ads produced specifically for the Canadian broadcast: In spite of the complaints and legal action, the CRTC issued an order on August 19, that officially implemented the new rule.
Court action on the CRTC ruling was not taken in time for the game, meaning that Super Bowl LI was the first to be available through Canadian television providers without being subject to simsub.
Fox affiliates carried in Canada , to broadcast commercials aimed at the Canadian audience. The sales manager of Spokane 's affiliate KAYU-TV praised the change for helping increase demand for its limited local inventory; the station is carried on cable in the significantly larger Canadian markets of Calgary and Edmonton , Alberta.
Neither Nielsen or Numeris Canada's main television ratings provider calculate Canadian viewership of U.
Annex D would require Canada to, in simsub regulations, "not accord [a] program treatment less favorable than the treatment accorded to other programs originating in the United States retransmitted in Canada", and specifically ordered that the CRTC policies implementing this simsub ban be rescinded.
From Wikipedia, the free encyclopedia. Redirected from Super Bowl advertising. List of Super Bowl commercials. Retrieved February 4, Retrieved February 6, Retrieved February 2, Television History With TV By The Numbers.
Nielsen Media Research published April 30, Archived from the original on May 13, Retrieved January 15, — via sandiego.
Retrieved February 11, Retrieved March 19, The Wall Street Journal. Retrieved January 29, Retrieved January 28, Retrieved March 20, Retrieved January 3, Super Bowl ad fever hits early this year.
Retrieved September 3, Retrieved January 19, Retrieved February 3, Retrieved August 5, Retrieved January 25, He was also a superb receiver out of the backfield, catching 54 passes for yards and two more scores.
Running back Tevin Coleman was also a major asset on the ground and through the air, with rushing yards, 31 receptions for yards, and 11 total touchdowns.
The Falcons also had an excellent special teams unit led by veteran kick returner Eric Weems. His 24 punt returns for yards gave him the sixth highest return average in the NFL Pro Bowl kicker Matt Bryant led the league in scoring with points, while also ranking third in field goal percentage Rookie linebacker Deion Jones was also an impact player, leading the team in combined tackles and interceptions three.
The Falcons secondary featured hard-hitting safety Keanu Neal , who had tackles and forced five fumbles. Safety Ricardo Allen added 90 tackles and two interceptions.
But overall, the defense ranked just 27th in the league in points allowed The Falcons, with the NFC's 2 seed, began their postseason run by defeating the third-seeded Seattle Seahawks in the Divisional Round, 36—20, racking up yards.
As the designated home team in the annual rotation between AFC and NFC teams, the Falcons elected to wear their red home jerseys with white pants,   which meant that the Patriots wore their white road jerseys.
This was the sixth Super Bowl since the AFL-NFL merger in to feature a 1 scoring offense against a 1 scoring defense, with the team with the 1 scoring defense winning four of the previous five matchups.
Brown Convention Center and Discovery Green park. Discovery Green hosted Super Bowl Live, a day festival which featured live concerts and other attractions, including projection shows, fireworks shows, and a virtual reality attraction, Future Flight , in conjunction with NASA.
The neighboring George R. Brown Convention Center hosted the annual NFL Experience event, which featured interactive activities and appearances by players.
In the beginning of February the NFL and law enforcement announced that tickets to Super Bowl LI would feature heat-sensitive logos to deter counterfeit tickets.
On the front of each ticket was a full polymer graphic that was raised and the back features a true color security label with Houston's skyline and the Super Bowl logo.
The final security feature was a graphic on the lower portion of the back of each ticket printed with thermochromic ink.
In late , Uber had threatened to leave Houston ahead of the Super Bowl LI festivities, insisting various city regulations, including fingerprint background checks of drivers, were too burdensome and prevented drivers from working.
Houston officials and Uber reached a compromise in December, which determined that Houston would continue to require a fingerprint check for drivers but eliminate requirements for driver drug testing and physicals through at least February 5.
As with Super Bowl 50, the stadium was equipped for Intel freeD instant replay technology, using an array of 36 5K resolution cameras positioned around the stadium to enable degree views of plays.
Fox introduced a new feature utilizing the system known as Be the Player , which composited the various camera angles into a single view of a play from the point-of-view of a player on the field.
An average of Fox stated that 1. A spot from longtime advertiser Budweiser garnered controversy before the game for depicting Anheuser-Busch co-founder Adolphus Busch 's emigration to the United States from Germany, its broadcast coming on the heels of U.
President Donald Trump signing an executive order that bans travelers from several Muslim nations. Many films were advertised with Guardians of the Galaxy Vol.
The Last Knight , Pirates of the Caribbean: Even without historical precedent, Fox negotiated deals with a handful of advertisers in case overtime were to occur.
Canadian broadcast rights to Super Bowl LI were subject to a still-ongoing legal dispute; although U. This policy is intended to help protect Canadian advertising revenue from being lost to viewers watching via U.
In , as part of a larger series of regulatory reforms, the Canadian Radio-television and Telecommunications Commission CRTC banned the Super Bowl from being substituted under these circumstances, meaning that the telecast on CTV —a simulcast of the U.
The CRTC cited dissatisfaction surrounding the practice from Canadian viewers—particularly the unavailability of the U. The NFL's Canadian rightsholder Bell Media , as well as the league itself, have displayed objections to the policy; Bell felt that the decision devalued its exclusive Canadian rights to the game, and violated Canada's Broadcasting Act , which forbids the "making of regulations singling out a particular program or licensee.
The simsub prohibition only applied to the game itself, and not pre-game or post-game programming which was simulcast with Fox and subject to simsub.
In an attempt to mitigate the loss of de facto exclusivity to the clean U. It is not known how many Canadian viewers watched the game via Fox, as neither Nielsen or Canadian ratings provider Numeris calculate Canadian viewership of American broadcasters.
WBZ-FM for the Patriots with Bob Socci and Scott Zolak announcing , and WZGC for the Falcons with Wes Durham and Dave Archer announcing ; under the league's contract with Westwood One, no other stations in the teams' usual radio networks were allowed to carry the local broadcast, and unlike in recent years when at least one of the two flagships was a clear-channel station , both the Patriots and Falcons use FM radio stations as their local flagships, limiting listenership to those within the local metropolitan areas or with access to those feeds via Sirius XM satellite radio or TuneIn Premium.
Spanish-language radio rights are held by Entravision as part of a three-year agreement signed in During pre-game festivities, the NFL honored members of the Pro Football Hall of Fame that had played college football at historically black colleges and universities.
Both teams' season recaps were presented by Ving Rhames. Before the game, American country music singer and songwriter Luke Bryan sang the US national anthem.
After the national anthem, former President George H. Bush performed the coin toss alongside his wife, Barbara.
On September 29, , Lady Gaga , who had performed the national anthem the previous year at Super Bowl 50 , confirmed that she would be performing at the Super Bowl LI halftime show on her Instagram account with the message: The rumors are true.
It is going to be an incredible night. Her performance also included some of her biggest hit songs, such as " Poker Face ", " Born This Way ", " Million Reasons ", and " Bad Romance "  and was accompanied by a swarm of LED-equipped Intel drones forming an American flag in the sky in a pre-recorded segment.
Mohamed Sanu stated the long length of the halftime show played a part in Atlanta ultimately losing the game.
Teams on average are off the field for fifteen minutes during halftime, but Super Bowl halftimes are considerably longer.
Unlike the Falcons it appears Bill Belichick actually incorporated the length of the show into the team's practices.
The first quarter of Super Bowl LI was a scoreless defensive match with each team punting twice. The longest play from scrimmage was a yard carry by Falcons running back Devonta Freeman , which did not lead to any points, though it would be the longest run of the game for either team.
On the first play of the second quarter, New England's quarterback Tom Brady completed a yard pass to wide receiver Julian Edelman on the Falcons yard line.
But on the next play, linebacker Deion Jones stripped the ball from running back LeGarrette Blount ; the fumble was recovered by defensive back Robert Alford on the yard line.
On the next two plays, Matt Ryan completed passes to Julio Jones for gains of 19 and 23 yards. Freeman ran the ball on the next three plays, covering the final 29 yards to the end zone, the last carry a 5-yard touchdown run that put Atlanta up 7—0.
New England failed to get a first down on the series following the Freeman score, and the Falcons moved the ball 62 yards in five plays.
Ryan started the drive with a yard completion to Taylor Gabriel , then completed a pass to Jones for an yard gain. On 3rd-and-9, he threw a yard touchdown pass to tight end Austin Hooper , giving the Falcons a 14—0 lead.
It was the largest deficit Brady had ever faced in his seven Super Bowl appearances, and it would soon get larger. However, on 3rd-and-6, Brady threw a pass that was intercepted by Alford and returned 82 yards for a touchdown, increasing Atlanta's lead to 21—0.
It was the first time in his career that Brady had thrown a pick-six in his 33 postseason games,  and Alford's 82 yard return was the second longest interception return in Super Bowl history.
Getting the ball back with 2: The drive stalled at the Falcons yard line, but Stephen Gostkowski kicked a field goal with two seconds left on the clock to send the teams into their locker rooms with the score 21—3.
New England had an early third quarter scoring opportunity when Edelman returned a punt 26 yards to the Patriots' yard line, but they could not gain a first down on the drive.
Following the Patriots' punt, the Falcons started their drive on their own yard line, Ryan completed two long passes to wide receiver Taylor Gabriel for gains of 17 and 35 yards to bring the ball to the New England yard line.
Four plays later, Ryan finished the yard drive with a 6-yard touchdown pass to running back Tevin Coleman , giving the Falcons a 28—3 lead with 8: On the next series, Brady led the Patriots 75 yards in 13 plays for a responding touchdown, completing five of seven passes for 43 yards, the biggest a yard completion to Danny Amendola on 4th-and-3 from the New England yard line.
Brady also made a big play with his legs, rushing for a yard gain which would be the longest rushing play by the Patriots on the day on 3rd-and-8 from the Atlanta yard line.
Three subsequent carries by Blount moved the ball 15 yards to the 5-yard line, and then Brady threw the ball to White for a touchdown, making the score 28—9 after Gostkowski's extra point attempt hit the right goalpost.
New England then attempted an onside kick , but the ball was recovered by Falcons linebacker LaRoy Reynolds , and a penalty against Gostkowski for touching the ball before it went ten yards gave Atlanta even better field position.
Ryan completed a 9-yard pass to Hooper to the Patriots yard-line, but on the next play, a holding penalty on Atlanta offensive lineman Jake Matthews pushed the team back ten yards.
Then after an incompletion, Trey Flowers and Kyle Van Noy shared a sack on Ryan that forced the Falcons to punt on the first play of the fourth quarter.
Matt Bosher 's yard punt pinned the Patriots back on their own yard line. Brady led the next drive down the field, completing three passes to wide receiver Malcolm Mitchell for 40 yards and one to Bennett for 25 to bring the ball to the Falcons 7-yard line.
However, Brady was sacked twice by defensive tackle Grady Jarrett over the next three plays, and the Patriots ended up having to settle for Gostkowski's yard field goal that cut their deficit to two scores, 28—12, with less than 10 minutes left in the game.
Atlanta had burned two of their three time outs on defense and equipment malfunction. On the third play of Atlanta's ensuing drive, linebacker Dont'a Hightower sacked Ryan as he was winding up for a pass, resulting in a fumble that was recovered by defensive tackle Alan Branch on the Falcons yard line.
New England soon cashed in their scoring opportunity, with Brady throwing a 6-yard touchdown pass to Amendola. Then White took a direct snap in for a two-point conversion to make the score 28—20 in favor of Atlanta with 5: On the first play of Atlanta's next possession, Freeman caught a short pass from Ryan and ran it for a yard gain, the longest play of the game for either team.
Then on 2nd-and-9 from the Patriots yard line, Ryan threw a deep pass to Jones, who made an acrobatic catch at the right sideline for a yard gain, giving the Falcons a first down on the Patriots yard line with 4: Atlanta tried to pass the ball on second down, but Flowers sacked Ryan for a yard loss on the Patriots yard line.
Ryan then completed a 9-yard pass to Mohamed Sanu on 3rd-and 23, but this was negated by a holding penalty on Matthews. Now out of field goal range and faced with 3rd-and from the New England yard line, Ryan threw an incomplete pass, and the team was left with no choice but to punt the ball to New England.
Bosher's yard kick gave the Patriots the ball on their own 9-yard line with 3: After two incompletions, Brady picked up a first down with a yard pass to Chris Hogan.
After an yard pass to Mitchell, Brady threw a pass that was nearly intercepted by Alford. Instead, he batted the ball in the air, and it fell into the arms of Edelman, who made a diving catch and just barely managed to get his hands under the ball before it hit the ground, picking up 23 yards.
Atlanta challenged the catch, but the referees confirmed the call on the field and Atlanta lost their final time out.
Brady's next pass to Amendola gained 20 yards to the Falcons yard line as the clock ran down below the two-minute warning.
Two more passes to White gained 20 yards and gave New England a first down at the 1-yard line. With 58 seconds left, White scored on a 1-yard touchdown run, and Brady completed a 2-point conversion pass to Amendola, tying the score at Atlanta started their drive deep in their own end with just under a minute and zero time outs.
The Falcons failed to get in range to score a possible game-winning field goal and punted, with the Patriots fair catching the ball at their own yard line.
The Patriots considered, but ultimately declined, ending regulation on what would have been the first fair catch kick ever attempted in a Super Bowl.
The play gained several yards but failed to score and sent the Super Bowl into overtime for the first time in the game's history. The Patriots won the coin toss to start overtime, and elected to receive the ball.
Starting at their yard line after a touchback, Brady completed passes to White, Amendola, and Hogan for gains of 6, 14, and 18 yards, respectively.
Then after White was dropped for a 3-yard loss, Brady completed a yard pass to Edelman to the Falcons yard line. White then took a lateral throw from Brady to the yard line.
On second down, White took a pitch and ran the ball right. He was hit by Falcons defenders at the 1-yard line, but managed to stretch forward and get the ball across the goal line before his knee hit the ground, scoring a touchdown to give the Patriots the 34—28 victory.
It marked the first time in NFL postseason history that a team leading by 17 points or more at the start of the fourth quarter went on to lose the game.
Super Bowl LI had more than 30 records either broken, set, or tied by the time it was done. His completions, attempts, and passing yards were all single-game Super Bowl records.
He also set the career Super Bowl records for games played 7 , completions , attempts , yards 2, , and touchdown passes James White caught a Super Bowl record 14 passes for yards, rushed for 29 yards, and tied a Super Bowl record with three touchdowns.
He also set the record for most points scored with Edelman caught five passes for 87 yards and returned three punts for 39 yards.
Amendola recorded eight receptions for 78 yards and one touchdown. Flowers recorded six tackles and 2.
For Atlanta, Ryan completed 17 of 23 passes for yards and two touchdowns. Freeman was the top rusher of the game with 11 carries for 75 yards and a touchdown, while also catching two passes for 46 yards.
Jones was Atlanta's leading receiver with four receptions for 87 yards. Robert Alford had 11 tackles 9 solo , an interception returned for a touchdown, and a fumble recovery.
Grady Jarrett had five tackles and tied a Super Bowl record with three sacks. Atlanta became the first team in Super Bowl history to return an interception for a touchdown and lose the game.
In addition to being the largest Super Bowl comeback, the game set the record for the largest fourth-quarter comeback in NFL playoff history, as no team had previously won a playoff game after trailing by 17 or more points entering the final quarter; the Patriots were trailing by 19 points at the start of the fourth quarter by a score of 28—9.
The Patriots won their fifth franchise championship, all under the leadership of starting quarterback Tom Brady , the most by a single quarterback.
This game represented the largest comeback in the history of the New England Patriots' regular season or post-season games,  and Tom Brady's NFL career.
Super Bowl LI became the first Super Bowl in history in which the winning team had never held the lead at any point during regulation time, and it also became the first Super Bowl in history in which the winning team did not score on a PAT kick, as the Patriots missed their only PAT attempt during the game, which occurred following their first touchdown, opted for two-point conversions after each of their next two touchdowns, and did not have to attempt the extra point after their game-winning touchdown in overtime.
Late in the third quarter, the Falcons' chances of winning were estimated at Super Bowl LI had eight officials. From Wikipedia, the free encyclopedia.
Bill Belichick Head coach: Bush , Former U. Super Bowl LI halftime show. This section's tone or style may not reflect the encyclopedic tone used on Wikipedia.
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Records set   Most Super Bowl appearances, as team 9 New England Patriots Most pass attempts, team game 63 Most pass completions, team game 43 Most passing yards, team game Most first downs, team game 37 Most first downs via pass, team game 26 Most offensive plays, team game 93 Most points in overtime, team game 6 Largest deficit overcome, winning team 25 points Largest deficit overcome after third quarter, winning team 19 points Largest deficit overcome after second quarter, winning team 18 points Least playing time in lead, winning team 0: Retrieved January 23, Retrieved January 18, Retrieved February 6, Retrieved February 3, Bush to flip coin at Super Bowl LI".
Retrieved September 29, Retrieved February 7, American Broadcasting Companies, Inc. Retrieved May 21, Retrieved July 22,Die wichtigsten Infos zum Super Bowl ran. Orlando scharf auf NFL-Franchise ran. Tom Landry , Dallas. Diesmal versucht Jan Stecker in der Webshow sein Glück. Wide-Receiver-Transaktion seit Beginn des Trainingslagers. Führung für die Seahawks. Vince Lombardi , Green Bay. Don Doll , Detroit Lions , Defensive back. In der Vergangenheit gab es den ein oder anderen spektakulären Last-Minute-Wechsel. Im Fall der Patriots muss man das aber in den Kontext stellen.
Was ist pro bowl -Gale Sayers , Chicago Bears Lineman: Ein weiterer wichtiger Grund war, dass ab der Pro Bowl nicht mehr nach, sondern vor dem Super Bowl ausgetragen wurde: Diese Seite wurde zuletzt am 8. Andy Reid , Philadelphia. Diese Spieler kommen in Week 5 zurück Week 5 steht vor der Tür, und bei einigen Teams kehren Schlüsselspieler nach ihrer abgesessenen Sperre zurück. Sam Huff , New York Giants. Möglicherweise unterliegen die Inhalte jeweils zusätzlichen Bedingungen. The high cost of purchasing advertising time, on top of the cost of producing the commercial itself, has led to concerns by marketers that the increased sales that can result from a Super Bowl FГҐ eksklusive funksjoner som gir deg mer | PlayOJO does not recoup the cost of buying the ad time. Fox stated that virwox erfahrung. Ebenso sind einige Teams in der Startversion stark, entwickeln sich allerdings durch Starspielerpunkte weniger, andere, wie die Rasse Was ist pro bowl, benötigen einige Fortschritte, um ihr Potenzial entfalten zu können. Disney Parks is known for an advertising campaign associated with the Super Bowl entitled "What's Next? In order to dodge the high costs of obtaining national ad time, or to broadcast more regionalized campaigns, some advertisers elect to purchase local advertising time from the individual network affiliates airing the Super Bowl, such as the Church of Scientology —who bought local ad time in major urban markets such as New York City book of ra 1000 euro gewinnand the Bank of Montreal to promote its BMO Harris Bank branches. An average of Robert Alford had 11 tackles 9 soloan interception returned for a touchdown, and a fumble recovery. Da wir auch ein Gastronomiebetrieb casino online sofortüberweisung, ist das Mitbringen eigener Getränke nicht erlaubt. Los Angeles Times columnist Michael Hiltzik argued that King's rights should be managed by a larger group of historians and scholars through an "open and transparent" process, rather than just his close family, "so at least we don't have a situation where casino austria kitzbuhel corporation drapes itself in King's preacherly robes while the estate online casino merkur free fatuous excuses that a TV commercial embodies 'Dr. The Patriots' victory was their fifth, moving them into a three-way tie with the Dallas Cowboys and the San Francisco 49ers for second place on the all-time Super Bowl wins list, trailing only sylt club Pittsburgh Steelers who have six victories. Freeman 5-yard touchdown run, Bryant kick good. Retrieved January 3, And you would not believe the deluge of comments made about this company.
ist bowl was pro -Walt Michaels , N. Die Daten des rasanten Abstiegs. Drei Geheimtipps für den Juni wurde bekannt gegeben, dass ab dem Pro Bowl wieder Auswahl-Mannschaften der beiden Conferences gegeneinander spielen werden. Billy Johnson , Oilers , Kick Returner. Sie holten sich in der vergangenen Woche den Sieg im Skills Showdown. Graciano Rocchigiani ist tot: Die Höhepunkte der Partie. Russell WilsonSeattle Seahawks Defense: Tom LandryDallas WC: Matt SchaubTexansQuarterback. Cowboys at Texans ran. Startseite Classic Interactive Pro Tippspiel. Wenn die Beste Spielothek in Westerhofen finden einen Fehlstart hinlegen NFL Pro Bowl Ansichten Lesen Bearbeiten Quelltext bearbeiten Versionsgeschichte. Brown fängt seine ersten Pässe ran. Die können sich definitiv sehen lassen.
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